What is an Instagram Pod and why is it Important?

Whether you’ve been working online for years or you’re just starting out, we all know one thing: Social Media is so incredibly important. One great way to gain an online presence is Instagram and my main piece of advice I have for starting out is to join an Instagram Pod.

Instagram pod

What is an Instagram pod?

A pod is essentially a group message with multiple other people who are also looking to grow their online presence. When anyone in the group posts to the platform, they send that post to the pod so everyone can go and engage with it.

Why do we need pods?

Instagram, like most other networking sites, has algorithms. This means that you can’t just make it to the top by spamming everyone’s feed. One important skill to have when building your brand is staying up to date with algorithms so you can more easily be found. The most efficient way to gain traffic on IG is to consistently have people comment on your posts. This shows the app that your content is important and well-received.

How can you make the most of your comments?

There are a few tips to make the most of your pod’s efficiency:

  • Comments should be at least four words.
  • Emojis are fine, but they do not count as a word
  • Show intention by commenting about the image (this comes off as personal instead of “spammy”)
  • Tag the person in your comment (@example) for an even more personal touch

How can you start or join an Instagram pod?

Reach out on platforms where there are other people who share your business or niche. For example, I belong to a couple blogging groups on Facebook. I reached out on one of them, explaining my niche and that I wanted to start a comment pod and instantly, I had 30 women on board. Instagram group messages only allow 16 people, so right there I had two pods of supportive women who all belonged to my niche and needed more Instagram traffic.

How can you be a good pod-mate?

Limit your sharing. If you only post to Instagram once or twice a day then go ahead and send those to your pod, but if you post 10 times a day, be considerate by just sharing 2 or 3 of those with your pod. It’s hard enough keeping up with your online business, so don’t expect your pod to take the time to comment on 10 of your posts a day. Getting the exposure on a few photos a day will help a bunch anyway!

Most importantly, keep up with everyone else’s posts and show your support by engaging with them. We’re all working toward the same goal so be the person who lifts others up. It’s true what they say: you get what you give!

That’s my advice on having an efficient Instagram pod! I hope it helps. Share your successes in the comment section below!


    1. They really make a big difference and it’s nice to have a community of people who are all working towards the same thing!

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